"Peshterska" with a contest for happy Bulgarian families

"Peshterska" with a contest for happy Bulgarian families
"Peshterska" with a contest for happy Bulgarian families
Anonim

"Cave" brandy launched a campaign to strengthen relationships in marriage and promote traditional family values. The "And Live Happily" initiative is a continuation of VP Brands International's long-standing "Just Say Yes" contest, and this year the idea of ​​the campaign is being upgraded in the direction of "What comes after the cherished "Yes"". The reason for it is the encouraging data of the English organization Marriage Foundation, according to Eurostat data, according to which Bulgaria ranks among the countries in Europe with the least broken marriages in the last two decades.

What motivates us to create and build on such an initiative is the belief in the resilience of the Bulgarian family," said VP Brands International.And "Peshterska" Aged brandy is the bearer of the fundamental family values ​​through the generations. A brand that believes that the family is what preserves Bulgarian traditions and passes them on for generations to come, and that is why it is present at the Bulgarian table on holidays and on weekdays," the company adds.

The "Peshterska" brandy series occupies a leading share of the alcoholic beverages market in Bulgaria. The brand guarantees quality through an established and reliable origin, strict control of the raw material, as well as at every stage of the production processes. Peshterska is produced in a closed cycle, which guarantees the entire process – from growing and harvesting the grapes, to bottling and distribution in the commercial network.

The "And live happily ever after" contest will continue until September 22. It is open to all couples who register, upload their family photo to the initiative's website and tell in an original way - through a text-video explanation - how their life developed after they got married.The more original the content, the better the chance of being among the finalists who will compete for the three grand prizes, as well as the five additional Cave Aged complete with appetizer basket, which will be given away every week until the end of the game.

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