Avène launches its new anti-aging care DermAbsolu

Avène launches its new anti-aging care DermAbsolu
Avène launches its new anti-aging care DermAbsolu
Anonim

In November 2018, Eau Thermale Avène added to their portfolio a new fundamental anti-aging care for sensitive skin - DermAbsolu. The presentation event took place on November 20, in a friendly circle of journalists and bloggers, before which Eau Thermale Avène presented the new product range with innovative formulas, impressive packaging and textures that caress the senses.

The newly opened restaurant "Simple Taste the world" in the heart of Sofia was chosen as the host of the event. Special guest at the event was Gregory Dore – Product Manager for Anti-Aging Care Eau Thermale Avène, France. Among the guests was Dilyana Popova, also a fan of the brand.

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Irina Kaloyanova, product manager of Eau Thermale Avène Bulgaria, opened the event with a promise of a new perspective through which guests will look at their skin and aging.

Gregory Dorr shared the new views of the modern 50-year-old lady – she's just as confident as she was in her 20s… and it shows. She is active, hardworking, enjoys life and doesn't compromise with herself, Yes, she can't escape time, but she doesn't feel obliged to hide her age.

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Eau Thermale Avène, in supporting women to be themselves without trying to change them, looks deeper into the skin, where it finds that there is a correlation between cellular aging and micro-inflammation (a process that occurs asymptomatically and imperceptible in the skin).Thus, a vicious circle is created, reinforced by external and internal factors. As a result, cellular aging is accelerated, and the skin begins to sag, lose its natural volume and is increasingly prone to dryness.

DermAbsolu contains a unique combination of active ingredients that reduce the visible signs of skin aging. A combination between Vanilla Polyphenols, which stimulate the natural synthesis of Hyaluronic Acid in the skin, Sytenol™, a powerful ally in cell restructuring and Glycoleol, a precursor and activator of essential lipids for the skin. The ingredients provide even more comfort without weighing down the texture, thanks to Jojoba oil.

DermAbsolu embodies innovation, know-how and high efficiency: minimalist, ultra-modern packaging, eye cream applicator – nothing is left to chance! Every detail has been carefully considered to meet the expectations of modern women who rightly seek the best.

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