The independent fashion chain Peek & Cloppenburg will open its new store in Sofia Ring Mall, the first in Bulgaria for the last 10 years. The official opening of the site is planned for March 4.
The Sofia Ring Mall store will present the style of Peek & Cloppenburg's new layout concept, which includes floor-wise division of men's and women's fashion. The new concept also features an optimally facilitated orientation for customers, as well as the presence of a dedicated area for sportswear.
The store will spread over two floors with a total sales area of over 3000 sq m. It will offer visitors a great variety of items from both international brands such as Armani Exchange, BOSS, HUGO, JOOP!, Marc O'Polo, Polo Ralph Lauren, Tommy Hilfiger, S. Oliver, as well as own brands such as Jakes and Review. Visitors to the store in Sofia Ring Mall will be able to choose clothes for any occasion – from casual and business to formal wear, receiving personal fashion advice from employees.
„ In our new store in Sofia Ring Mall, we will present about 100 different brands under one roof on a total area of over 3000 sq. m. Our goal is to offer our customers the perfect clothing for every occasion and style. We achieve this through the precise selection of items on offer, which includes both our famous own brands and international brands. To make shopping even more attractive, the store in Sofia Ring Mall will offer visitors our new concept for the interior arrangement of the retail space, which is distinguished by a clear distribution of men's and women's fashion by floor. The new layout aims to optimally facilitate the orientation of customers in the site and predispose them to be inspired by the variety of items on offer. Another important aspect is the presence of a dedicated area with offers for sports and leisure wear, which are in high demand among younger visitors. Sportswear that can be worn every day is very popular and trendy at the moment and we are happy to be able to meet this demand in Sofia as well. In general, we are satisfied with the development of our business in Bulgaria and we are happy that we will be able to offer our customers the well-known brand portfolio in a third P&C store in Sofia. In these difficult times, we look ahead and believe in physical commerce. P&C will continue boldly with the expansion of its store network, with the search and development of new markets and with the expansion in Eastern Europe," said Paul Pörtner, Sales Director at Peek & Cloppenburg and responsible for the Austrian and Eastern European markets.
„ We are extremely excited to welcome Peek & Cloppenburg - the leading European brand of fashion stores, to the Sofia Ring Mall family. Our mission is to listen carefully to the ever-growing needs and desires of our customers and make them a reality. It is these relationships that have made our mall the most loved destination. As we strive to offer a world-class experience to our visitors, this opening, like any other under our roof, will feature the latest store concept. The opening of more than 15 new store concepts in recent months is also proof of the value of our location and that Sofia Ring Mall is a place that fully meets the new standards of safety and he alth, shopping at the highest level and opportunities for recreation during free time", said the executive director of Sofia Ring Mall EAD Dimitrios Papoulis.
