Verano Azur wines inspired the creators of the fashion brand Alessa. The talented sisters Mimi and Maya, who have been behind the cult brand for 10 years now, have chosen the famous hometown winery New Bloom Winery to feature in their latest summer collection. They painted the labels for the white and rosé Verano Azur with their own designs, and the pattern used is present as fabrics in their latest models. Thus, for the first time in our country, a partnership between fashion and wine has been realized - a trend imposed by big names worldwide for nearly a decade, and a bottle of wine has become the most popular accessory this summer. Advertisers of the joint project are Mimi and Maya themselves.
“We greatly appreciate New Bloom Winery offering us this unconventional project and giving us the freedom to create,” shared Mimi and Maya. “What won us over in the Verano Azur wines, and we think is a common characteristic of our brands, is the quality. Just as we create clothes that we ourselves like and wear, we would also recommend this wine," add the creators of Alessa. "We are happy that for the first time in Bulgaria our fashion brand is partnering with a wine brand - a trend for collaboration between brands from different fields, quite popular abroad. We really liked the idea of two arts - wine and fashion joining hands - and we hope our fans will like it. And what's better than having the wine go with your favorite outfit," Mimi and Maya also share.
The limited edition Verano Azur by Alessa can now be found in stores nationwide.
The fashion brand Alessa was created 10 years ago by sisters Mimi and Maya. Unlike most other global fashion companies, Alessa is a family business that started with a website for $19 and zero seed capital and today reaches 90,000 customers from 26 countries. The brand remains completely independent, putting fashion and customer service first, offering a lifetime guarantee for each garment.
Verano Azur wines are produced from the winery's own vineyards in Saedinenie New Bloom Winery. They are inspired by free-spirited ladies who want to enjoy life in the here and now and are distinguished by their bold vision and harmonious taste. The white wine Verano Azur for the limited series by Alessa is from Sauvignon Blanc and Viognier varieties, and the rosé from Cabernet Sauvignon.