Vodka FLIRT ranked among the best alcohol brands in the world. The news came from the Tax Free World Fair Cannes 2017, where the gold medalists of the competitions THE GLOBAL TRAVEL RETAIL SPIRITS MASTERS 2017 and The Global Vodka Masters 2017 were.
They are organized by the leading magazine presenting trends in the alcohol industry, The Spirits Business. The evaluations are made on the basis of a "blind" tasting by specially selected committees. They include distillers, journalists who write reviews of alcohol products, bartenders in prestigious hotels and leading marketers who are responsible for spirits in large retail chains.
The jury subjects spirits brands to a blind tasting in 18 categories without being influenced by the popularity or recognition of the brands. This ensures the objectivity of the final assessment.
Experts have appreciated the soft and balanced taste of FLIRT vodka. It is mainly due to the production technology for distillation, which is among the most advanced in Europe. VP Brands International has introduced the most innovative technologies to guarantee the high quality and purity of the product.
Currently, FLIRT vodka is one of the most recognizable vodka brands in our country. It is also sold successfully in over 80 foreign markets. This is not the first time the brand has received prestigious awards - it also took home medals from the editions of the competitions in 2012, 2013 and 2015
“We are happy that our investments in the most innovative technologies and our constant efforts to impose a quality brand both on the Bulgarian market and on the international scene are justified. We accept the award also as a responsibility and commitment to maintain the high quality of FLIRT", commented the producer of FLIRT vodka VP Brands International. The company participates with its own stand at the exhibition in Cannes.
This year, the manufacturer also offered a new series of products - FLIRT 5, which relies on 5-fold distillation and with this innovation ranks among world-renowned market leaders who also purify their vodka 5 times.